NEW + IMPROVED TO HELP REPAIR HAIR: Bond Repair Complex + Vegan Keratin Fillers help repair hair from the inside out.LESS HAIR LOST FROM BREAKAGE: Up to 98% less breakage vs. uncolored hair.HAIR LOOKS & FEELS STRONGER & HEALTHIER: Up to 94% silkier, 9X shinier hair vs. uncolored hair. Leaves hair in better condition than before coloring.EVERYTHING YOU LOVE FROM THE #1 HAIR COLOR IN THE U.S.: Ammonia-free** color delivers 100% gray coverage and up to 8 weeks of vibrant, salon-quality color and shine.WORKS ON ALL HAIR: This no-mess, no-drip formula works on all hair types and textures. **Formulated without adding Ammonia Revlon Consumer Products Corporation’s calculation based in part on data reported by Circana, LLC, through its OmniMarket Service of Total US Multi-Outlet for Women’s Hair Coloring Category for the 52 week period ending 3-24-2024 using Revlon’s custom definitions.