FRESH ALL DAY - FreshIQ advanced odor protection technology fights odor-causing bacteria.KEEP YOUR COOL - Cool Comfort fabric wicks away moisture to keep you cool and dry.COMFORT AT THE WAIST - ComfortFlex no-pinch covered stretch waistband moves with you and keeps its shape wash after wash.NO TAG, NO ITCH - No annoying tag to bunch up or itch.A BETTER BASIC - Ultra-comfortable briefs are one of the best basics you can find, with Hanes' quality built in.STOCK-UP CONVENIENCE - A 7-pack of basic solid briefs for week-at-a-time stocking up.QUALITY FABRIC - Hanes Ultimate performance briefs are knit of soft 100% cotton (heather shades: 75% cotton/25% polyester)EASY MACHINE WASHING - Throw them in the washer, tumble dry low.